Duration
20 weeks
Weeks 1-18 in Kochi, Weeks 19-20 in Bangalore.
Cohort 01Kochi + BangaloreApplications open 21 May 2026Built for the
Built for the
builders.
Create without permission. A five-month, full-time program for people who'd rather build judgment across domains than depth in one. Eighteen weeks onsite at Entri HQ in Kochi, then a two-week Bangalore sprint for Industry Connects and Demo Day. Thirty seats. No more.
Duration
20 weeks
5 months · full-time
Fee
₹3,00,000
All-in, no hidden fees
Cohort
30 seats
Selective intake
Format
Onsite
Kochi + Bangalore
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The Generalist Club
You don't learn the program.
You ship through it.
founders. operators. freelancers. creators. one room.
A bet on what just became
scarce.
For twenty years, every career playbook said specialize. Pick a vertical, go deep, build a moat. AI just inverted that. When one person with Claude, Cursor, Figma, and Notion can do the work of five specialists, execution stops being the bottleneck. Judgment becomes the bottleneck.
The scarce skill is no longer doing the work. It is knowing which work is worth doing, choosing well across marketing, product, finance, and storytelling, and using AI as the leverage layer that makes any of it possible at all.
India produces 1.5 million engineers and 300,000 MBAs every year. Almost all of them trained for a world that is quietly disappearing. Nobody in this country is training AI-native generalists. The Generalist Club is.
Five months.
Two cities. One cohort.
The Generalist Club is not a remote course or a weekend certificate. It is a full-time room in Kochi, a capstone with real counterparties, and a Bangalore sprint where the work meets the market.
Fee
₹3,00,000
All-in program fee. No hidden add-ons.
Cohort
30 seats
One selective batch built around high-agency applicants.
Format
Full-time onsite
No remote or part-time option. The cohort is part of the curriculum.
Cities
Kochi + Bangalore
Entri HQ in Kochi first, then Bangalore Industry Connects and Demo Day.
Classroom time is for
the things a classroom can do.
Mornings are mandatory and interactive. Afternoons are structured deep work. Evenings are used when a founder dinner, demo night, or visit is worth the extra time.
What the room is for
01
Founder talks, debates, feedback, and live builds.
02
Peer critique, group projects, presentations, and cohort accountability.
03
Startup visits, demo nights, networking, and sessions that need the room.
What you leave with,
not what you sat through.
By the end of twenty weeks, these are in your hands — each one shipped, defensible, and yours to keep after Demo Day.
01
A live, revenue-generating capstone
A real venture with a paying customer, a P&L line you ran inside an operating company, or a paid client / signed LOI for your freelance practice. The shape is yours to choose; the revenue must be real and documented by Week 20.
02
A shipped product
A working micro-product vibe-coded with Claude, Cursor, and v0. Live URL, real users, screen recording of it working. Not a Figma file.
03
A live audience
An Instagram, YouTube, or newsletter built from zero with a real, documented growth curve. Minimum three published pieces and a content strategy you can defend.
04
A delivered Demo Day talk
A five-minute talk in front of the cohort and invited guests. Recorded, edited, posted. Useful for the rest of your career.
05
A real financial teardown
A three-statement model and unit-economics analysis of an actual Indian startup. Presented to a panel that includes a working CFO and a VC analyst.
06
A network worth keeping
Direct lines to 29 cohort peers, the program's practitioner faculty, and the founders, investors, and operators who show up to Demo Day in Bangalore. Industry Connects opens doors that don't otherwise open.
07
A personal brand
A public presence built deliberately — your X, LinkedIn, or newsletter with a defended point of view by Demo Day. Not a follower count; a voice people associate with the work you ship.
08
Networking as a muscle
The reflex to walk into a room of strangers and leave with three real conversations. Built across Industry Connects, office visits, and Demo Day — a habit, not a contact list.
09
A builder's default
Shipping over discussing. By Week 20, your first move on any problem is a working prototype, a customer call, or a draft live in the world — not a deck or a research doc.
Five months.
One arc.
From shipping in Week 1 to standing on a Bangalore stage in Week 20. The work compounds. Each month uses what you built in the last.
The first month establishes the mindset shift. Students arrive thinking they're here to study. By Week 4 they realise they're here to build. Tools, identity, marketing, and a shipped product, all in thirty days.
- W1Orientation & identityFirst LinkedIn post live.
- W2Marketing & distribution IContent channel launched.
- W3Marketing & distribution IIThree pieces published.
- W4Product & vibe codingMicro-product v1 shipped.
Deliverable — A working micro-product, a live audience, three published pieces.
One stage. An audience of 100+ founders, investors, and operators.
Your work, in your own words.
WhereBangalore. Venue TBA.
WhenWeek 20.
Audience100+ founders, investors, operators, clients, and media. By invite.
FormatTen-minute capstone presentation plus Q&A. Recorded, edited, posted.
Run-upIndustry Connects, office visits, roundtables, and final mock Demo Day.
OutcomePaying customer · P&L line · Signed LOI or paid client
Operators.
Not academics.
Every mentor must be a practitioner — no academics, no motivational speakers. The program is built around founders, marketers, product builders, finance operators, creators, and specialists who have actually done the work.
The room sits inside
a real company.
Weeks 1–18 happen at Entri HQ in Kochi — the working office of an operating edtech that has spent nine years building learning products for India. You ship next to people running an actual business, not in a rented classroom.
Users
15M+
One of India's largest regional-language learning platforms.
Community
15.2M
YouTube
2.7M
Instagram
Subscribers and followers across Entri's social channels.
The business
₹500 Cr+
Revenue
~₹200 Cr
Raised
Backed by Udemy, Verlinvest, Omidyar Network India, Good Capital, Ram Shriram, and Gokul Rajaram.
Compounding
9 yrs
Building learning products since 2017. The cohort sits inside a working edtech, not a rented hall.
Honest about
who this is for.
An MBA
Two years
Theory-heavy. Built for big-company middle management. You learn frameworks before you learn the work.
A bootcamp
Two months
Tool-heavy. No taste for the business. You leave knowing one tool well and no idea what to build with it.
Your current job
Six years
Slow. Narrow. You become senior at one function while the work itself collapses into one builder.
The Generalist Club
Five months
Real outputs. Real practitioner sessions. By Week 20 you stand on a Bangalore stage with the thing you built and a counterparty waiting.
Questions
we usually get.
If yours isn't here, the application form has a free-text box at the end.
Who is this for?
Aspiring entrepreneurs. Generalist professionals who want real reps in a real company. Freelancers, creators, and influencers building a serious solo practice. You should be able to spend five months full-time in the program, with the final two weeks in Bangalore.
Do I need to be technical to apply?
No. You will leave able to ship across marketing, product, finance, and storytelling, with AI as your multiplier. The bar is judgment and willingness to be uncomfortable in front of a room, not coding ability on day one.
Is the program remote-friendly?
No. Full-time, in-person, Monday to Friday for twenty weeks. The first eighteen weeks are based in Kochi; the final two weeks are in Bangalore. There is no remote option. The cohort is the curriculum.
What happens in Bangalore?
Weeks 19 and 20 are the Bangalore sprint: curated 1:1 meetings, roundtables, office visits, final Demo Day preparation, public Demo Day, graduation, and alumni induction.
How does selection work?
A written application plus a 90-second unscripted phone-camera video. The application is itself a qualitative filter. Selection is by faculty review.
Is there a refund policy?
Every seat in The Generalist Program is allocated through a selective admissions process. To protect cohort integrity and our planning commitments, all payments made toward the program are non-refundable.
What does the application include?
A multi-section written application, work samples, and a 90-120 second phone-camera video. About 45 minutes if you have your work and references at hand.
— Applications open 21 May 2026 · Batch 01 —